First, get the right people in the right roles
Chances are that in your organization several departments own different aspects of the digital experience. Without governance, the stage is set for endless debate, infighting, and confusion.
Digital governance starts with figuring out who’s in charge of what and who’s doing which digitally focused job. You may need to do some strategic hiring to add needed skills. An even bigger challenge is driving a culture shift — building broad support for the new technology and helping people get used to new ways of doing things. A key part of that effort is creating a digital community, which lets people learn from and support each other.
For now, we’ll focus on putting the right people in the right jobs to help drive your Adobe Experience Manager deployment. For each core product — Experience Manager Sites and Experience Manager Assets — we’ve provided a list of roles you’ll need to fill, along with the skills, levels of expertise, and attributes that make people effective in the various roles.
Your assignment this week is to review both lists with your implementation team and make sure you have people with relevant qualifications in each role.
Key Roles for AEM Experience Manager Sites
A winning crew team needs nine people in the right seats — just like your deployment team. Your success with Adobe Experience Manager Sites depends on the strength of your team members and how well they work together. Make sure you have these nine roles assigned\ to people with the suggested qualifications.
| Role | Skills | Capability level | Qualities |
|---|---|---|---|
| Project Manager | PMP certification, Agile certification, risk management experience | Expert | Fair, consistent, accountable, organized, positive, approachable, willing to embrace change |
| Scrum Master | ScrumMaster certification, Agile certification, facilitation experience | Expert | Consistent, creative |
| Product Owner | Agile certification, deep understanding of business needs | Expert | Balanced, confident |
| IT Leads for Security, Infrastructure, Tools | CISM certification, Adobe Experience Manager Component Developer certification | Expert | Detail oriented |
| Strategists/Power Users | Proficiency in Adobe Experience Manager Sites | Novice to Expert | Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative |
| QA/UAT Lead | Agile certification, understanding of SDLC | Novice to Intermediate | Detail oriented, process drive, consistent |
| Technical Architect | IT infrastructure experience | Expert | Detail oriented, process driven, consistent |
| Back-end Developer | Agile certification, experience in computer programming and computer science | Novice to Intermediate | Detail oriented, process driven, consistent |
| Front-end Developer | Agile certification, understanding of HTML, CSS, and JavaScript | Novice to Intermediate | Detail oriented, process driven, consistent |
Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.
Review this list with your implementation team and make sure you have people with relevant qualifications in each role. Team members who are less familiar with Adobe Experience Cloud can use Experience League learning resources to get certified through Adobe Digital Learning.
Key Roles for AEM Experience Manager Assets
From Architect to ScrumMaster, every role on this team is indispensable — including the DAM Librarian.
You may already have most of the people you need to run a successful Adobe Experience Manager Assets implementation. This list is similar to the one for Adobe Experience Manager Sites, with one important addition: you’ll need a librarian to ensure your digital assets are organized and labeled in ways that make them easy to find.
| Role | Skills | Capability level | Qualities |
|---|---|---|---|
| Project Manager | PMP certification, Agile certification, risk management experience | Expert | Fair, consistent, accountable, organized, positive, approachable, willing to embrace change |
| Scrum Master | ScrumMaster certification, Agile certification, facilitation experience | Expert | Consistent, creative |
| Product Owner | Agile certification, deep understanding of business needs | Expert | Balanced, confident |
| IT Leads for Security, Infrastructure, Tools | CISM certification, Adobe Experience Manager Component Developer certification | Expert | Detail oriented |
| Strategists/Power Users | Proficiency in Adobe Experience Manager Sites | Novice to Expert | Tenacious, curious, thorough, open-minded, willing to embrace change, collaborative |
| QA/UAT Lead | Agile certification, understanding of SDLC | Novice to Intermediate | Detail oriented, process drive, consistent |
| Technical Architect | IT infrastructure experience | Expert | Detail oriented, process driven, consistent |
| Back-end Developer | Agile certification, experience in computer programming and computer science | Novice to Intermediate | Detail oriented, process driven, consistent |
| Front-end Developer | Agile certification, understanding of HTML, CSS, and JavaScript | Novice to Intermediate | Detail oriented, process driven, consistent |
| DAM Librarian | Library science background and degree | Expert | Detail oriented, process driven, organized |
Now that you know what roles are required, look at the chart below to see when each role comes into play in the implementation process.
TIP
Learn more about Adobe Experience Cloud and leverage resources on Experience League and get certified through Adobe Digital Learning.